Lululemon & me..a running partner?

okay, so I’m in there somewhere……

I’m not the most photogenic personal on the planet…….but yeah Seawheeze, the last in person Seawheeze before COVID.

Of all the events I’ve taken part in – there have been a lot of them – Seawheeze is a favorite…..there are a lot of reasons, but me not being a Lululemon vision of their perfect customer, it seems odd, but it’s one of the most comfortable, most well organized that I’ve taken part in, and a whole lot of comfortable fun……every aspect of what they do was great, comfortable, and yeah, they’ve created what makes an awesome weekend.

I never feel attached to anyone brand, nor anyone product…..right now my brands of choice are On, Hoka, Brooks….and I keep trying to get Lululemon in there…..I want to love Lulu…and, I love some product…some…

Brooks: just because it seems no matter where I go, I always go back to Brooks…everything they make just fits and feels good……….On and Hoka are getting there……but recently, yep, I have fallen in love with my Hoka shoes and shorts , On’s footwear – love the pods and the feel of their shoes…..but, well, this past week I put bank on my Brooks Adrenalines, my Brooks tights..and I felt like I was home…….I still will wear and run in everything, but yeah, Brooks and Run Happy…….

Lulu…….I love the culture, I love their commitment, I’m a huge fan of Chip Wilson and like the way he approached that culture, and seriously, everything they do is just positive; there’s a reason why Lululemon’s fans are so hooked.

I’m a guy, and, yeah, I know in some ways, being a guy, an old guy, I’m not exactly a Lululemon target market……I’m sure somewhere someone cringes at me just wearing some of their gear…..

I keep wishing that what they make for us – guys? runners especially – will get better, sometimes their stuff sort of works….but, well….could be better.…

Funny, I do own some – some may say a lot -..mostly, t-shirts they’ve made for others – the Leading Edge Run Wild event here in St. Albert, the St. Albert Road Race, the Vancouver Running Company – I shop, in store (love the Whyte Ave store in Edmonton) and a lot on-line…….what I have is okay, but every so often I look, I shop, and, well, a lot doesn’t always work.

I thought with a new CEO – who’s a triathlete – things would change, and I am still waiting……I still shop (ordered a few things today for winter!) …

Oddly I guess, it’s the image attracts me……yes I do work for someone else – I’m not going to say a competitor (Lulu doesn’t really have any competition) the way Lulu presents themselves is what attracts me…I love the slogans – Sweat Once A Day – I love the commitment to customers and employees; the way they work with the all over fitness community…….they way the company dealt with COVID 19 …well done.

The idea of the Sweat Collective, and yes SeaWheeze……all good…

I know Chip Wilson is long gone, but his influence, and the company’s influence, still runs my life, in retail, doing what I do, and my active life…….I’ve bought into Growth Mindset 101, I fill in my Vision and Goals worksheet on a regular basis…..and just in relationship to customers, co-workers, and the fitness community that surrounds me….and the Lulu active life continues to inspire…